The Real Does Not Efface Itself

The Real Does Not Efface Itself

The mirror of our making: what the AI Guess model controversy really says about us

Who is really behind AI-generated beauty?

Alex B./ Alex LR's avatar
Alex B./ Alex LR
Jul 29, 2025
∙ Paid

I’m muscling in on the recent brouhaha surrounding the use of an AI-generated model in a Guess campaign that appeared in Vogue. The model, created by Seraphina Vallora Marketing, was clearly labeled as not real, yet the reaction was very real indeed.

AI models are still something of a novelty, but rest assured: there will be more. They’re cost-effective,…

Keep reading with a 7-day free trial

Subscribe to The Real Does Not Efface Itself to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Alex B./ Alex LR
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture