The mirror of our making: what the AI Guess model controversy really says about us
Who is really behind AI-generated beauty?
I’m muscling in on the recent brouhaha surrounding the use of an AI-generated model in a Guess campaign that appeared in Vogue. The model, created by Seraphina Vallora Marketing, was clearly labeled as not real, yet the reaction was very real indeed.
AI models are still something of a novelty, but rest assured: there will be more. They’re cost-effective,…
Keep reading with a 7-day free trial
Subscribe to The Real Does Not Efface Itself to keep reading this post and get 7 days of free access to the full post archives.


